MicroEnterprise

Who Is Eligible?

Our MicroEnterprise program is designed to help individuals with low to moderate income levels and other disadvantages to start or stabilize their own businesses. If you have a great idea for a new business, the Goodwill SWFL MicroEnterprise Institute is available to aspiring small business owners who live in the Southwest Florida area.

An administrative fee may apply depending upon your income level. This pays for your course materials-but the rewards you reap will give you far more value! Services are offered to residents of Lee, Collier, Charlotte, North Port, Hendry and Glades Counties.  

What Are The Classes Like?

Classes meet Monday and Thursday evenings for six weeks. In the Goodwill MicroEnterprise Program, you will work with an instructor as well as a small business mentor who helps guide you through planning your business and shares their personal experiences. These classes will assist you in developing a feasibility plan that focuses on cash flow- the first and most critical step in creating a business plan. A strong business plan will help you not only to run your business, but also to apply for financial assistance.  After completion of the class and based on ability to repay, participants may be eligible to apply for a small loan through the Kiva Zip program with Goodwill MicroEnterprise providing some matching funds.

In person classes with social distancing and Masks required during COVID

Available Classes
Cape Coral Class

February 27 - April 6, 2023

Held in-person at:

Public Works Building
Community Room
815 Nicholas Parkway East
Cape Coral, FL 33990

If you need assistance with the application or you would like to receive information on the schedule, please contact (239) 995-2106, ext. 2215, or email
annettewatkins@goodwillswfl.org

Counselors include SCORE representatives and experienced small business owners

Naples Class

March 13 - April 20, 2023

Held in-person at:

Collier Library
2385 Orange Blossom Drive
Naples, FL 34109

If you need assistance with the application or you would like to receive information on the schedule, please contact (239) 995-2106, ext. 2215, or email
annettewatkins@goodwillswfl.org

Counselors include SCORE representatives and experienced small business owners

Fort Myers Class

February 6 - March 16, 2023

Held in-person at:

Hodges University
Kleist Community Room
4501 Colonial Boulevard
Fort Myers, FL 33996

If you need assistance with the application or you would like to receive information on the schedule, please contact (239) 995-2106, ext. 2215, or email
annettewatkins@goodwillswfl.org

Counselors include SCORE representatives and experienced small business owners

Port Charlotte Class

TBA

Featured Microenterprise Businesses

More than 943 entrepreneurs have graduated from the Goodwill SWFL MicroEnterprise Institute, and many have successfully started their own
businesses with education and other assistance from Goodwill and our partners. Please support our programs by supporting these businesses.

Click here to view MicroEnterprise Business Directory.

Funding Provided By
  • Major funding provided by:
    Richard M. Schulze Family Foundation.
  • Bank of America
  • Bank OZK
  • BankUnited
  • Charlotte State Bank
  • CIT Bank
  • City of Cape Coral
  • City of Fort Myers
  • City of North Port 
  • Coca-Cola Foundation
  • Comerica Bank
  • Fifth Third Bank
  • FineMark National Bank & Trust
  • First Florida Integrity Bank
  • Regions Bank
  • Rotary Club of Punta Gorda
  • Synovus Bank
  • TD Bank Foundation
  • TIAA Bank
  • Truist Bank - (SunTrust Bank)
  • US Department Housing and Urban Development
  • Wells Fargo Bank
  • Zonta Foundation of SWFL

The SWFL MicroEnterprise Institute and its partners are mission-driven to help people become more independent.

Additional Resources Assistance

Goodwill SWFL MicroEnterprise Institute 2021-2022 Program Funders

Goodwill Industries of Southwest Florida, Inc.'s Registration # is CH1930.  A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE 1-800-435-7352 WITHIN THE STATE OF FL.  REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE.  PLEASE VISIT www.800helpfla.com FOR OFFICIAL REGISTRATION INFORMATION AND ADDITIONAL INFORMATION.