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Our History

Our Mission

Success Stories

Our Team

We Are More Than Our Stores

While Goodwill is best known for our popular retail thrift stores, they only scratch the surface of our story. We accept and sell donated items for multiple reasons and with many benefits!

Our stores generate revenue that allow Goodwill to offer free employment and career services. 93¢ of every dollar earned in our retail stores supports programs and services. Many Southwest Floridians want to work, but they need help identifying their skills or abilities, finding employment, and learning how to succeed long-term.

Goodwill provides services to job seekers, those who want to advance in their career (including our own employees), and employers throughout our area who need to fill permanent, full-time positions that offer benefits and a career path.

Thanks to our retail stores, Goodwill diverts about 30 million pounds of items from our landfills every year. Many items that can’t be offered for sale in our stores or online are sold for recycling, further funding our programs and services.

5 Fun Facts You Should Know about Goodwill SWFL!

1

This is John, our CEO.

Like other nonprofits, Goodwill is managed by respected business leaders and a volunteer board of directors which provides guidance. Goodwill isn’t “owned” by anybody.

Our CEO, John Nadeau, has been with Goodwill for more than 13 years holding senior-level management positions throughout his career. Nadeau also has 23 years of extensive experience running and operating an upscale retail grocery store. Nadeau’s combined years of experiences make him very proficient in both the nonprofit and for-profit sectors.

Is he making a million dollars each year? No, but he is fairly compensated for someone who has a great deal of experience and the responsibility of managing more than 860 employees and ensuring that one of Southwest Florida’s largest nonprofits is fulfilling its mission.

2

Our stores are designed to support our mission services.

A lot of folks think our stores are just places that sell used items to people who have low incomes. While we’re happy we can provide affordable goods, our stores do so much more. When we sell those items, the money we raise goes toward the many programs and services we provide in Southwest Florida.

So, just like a hospital auxiliary thrift store helps the community through the hospital, a Goodwill store helps the community through all of those services that Goodwill provides.

3

90¢ of every dollar we earn goes back to our mission.

any charities spend a high percentage of their income on overhead and fundraising. We don’t. When you shop in our stores or donate to Goodwill, 90% of that money goes back into our mission services. 

Sure, overhead expense isn’t the only way to judge a responsible charity, but it is important. And so is this: Guidestar by Candid, which rates nonprofits for donors and grantors, gives us their top rating – Platinum.

Nationwide, Goodwill is rated an “A” grade by Charity Watch, and for the last 5 years has been named one of the country’s “20 Most Inspiring Companies” in Forbes Magazine.

4

This year, we helped someone you know.

Maybe their son or daughter attends our Pathways to Opportunity adult day-training. Maybe we helped them write a resume or we showed them how to interview for a job. Maybe they were at risk of dropping out of school and we helped them explore vocational careers. Maybe they attended our small business training MicroEnterprise courses. Or maybe they live in one of our safe, affordable apartments.

Last year, our many programs and services helped more than 23,000 folks here in Southwest Florida.

5

All of our employees in SWFL earn at least the federal minimum wage.

That applies to every one of our 1,000+ employees, who earn the Florida State minimum wage.

While some Goodwill organizations are among the 3,400 employers nationwide that use the federal minimum wage exemption to provide employment support to people with very severe disabilities, here in Southwest Florida, we do not. (Read more about how some Goodwill agencies utilize the exemption).