Mission

Goodwill Industries of Southwest Florida is committed to serving people with disabilities and disadvantages by offering life-changing opportunities to achieve independence.

we are more than our stores…

While Goodwill is best known for our popular retail thrift stores, they only scratch the surface of our story. We accept and sell donated items for multiple reasons and with many benefits!

Our stores generate revenue that allow Goodwill to offer free employment and career services. 90 Cents of every dollar earned in our retail stores supports programs and services. Many Southwest Floridians want to work, but they need help identifying their skills and abilities, finding employment and learning how to succeed long-term. Goodwill provides services to job seekers, those who want to advance in their career (including our own employees) and employers throughout our area who need to fill permanent, full-time positions that offer benefits and a career path.

Thanks to our retail stores, Goodwill diverts millions of pounds of items from our landfills every year. Many items that can’t be offered for sale in our stores or online are sold for recycling, further funding our programs and services.

We are a member of Goodwill Industries International, one of the nation's top five most valuable and recognized nonprofits.  Goodwill is the leading nonprofit provider of job training programs in the United States and Canada.