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OUR MISSION

Goodwill Industries of Southwest Florida is committed to serving people with disabilities and disadvantages by offering life-changing opportunities to achieve independence.

OUR VISION

To be recognized as a valued leader and resource for people with disabilities and other barriers to employment in the communities we serve.

OUR VALUES

Empowerment

Providing tools, resources, and support to empower individuals with disabilities and disadvantages to achieve independence.

Community Engagement

Actively engaging with the community to understand and address the needs of people with disabilities and other barriers to employment.

Opportunity

Creating life-changing opportunities for personal and professional growth through education, training, and employment programs.

Advocacy

Advocating for the rights and equal opportunities of individuals with disabilities and disadvantages within the workforce and society at large.

Collaboration

Collaborating with local organizations, businesses, and government agencies to create comprehensive solutions and support systems for individuals facing barriers to employment.

Transparency

Providing clear and transparent information about programs, services, and outcomes to stakeholders, including clients, donors, and the community.

Quality

Delivering high-quality services and programs that meet the unique needs of individuals with disabilities and disadvantages.

Respect

Treating all individuals with dignity, respect, and compassion, recognizing their inherent worth and potential.

Innovation

Embracing innovation and continuous improvement to develop new strategies and approaches that better serve individuals with disabilities and disadvantages

We Are More Than Our Stores

While Goodwill is best known for our popular retail thrift stores, they only scratch the surface of our story. We accept and sell donated items for multiple reasons and with many benefits!

Our stores generate revenue that allow Goodwill to offer free employment and career services. 93¢ of every dollar earned in our retail stores supports programs and services. Many Southwest Floridians want to work, but they need help identifying their skills or abilities, finding employment, and learning how to succeed long-term.

Goodwill provides services to job seekers, those who want to advance in their career (including our own employees), and employers throughout our area who need to fill permanent, full-time positions that offer benefits and a career path.

Thanks to our retail stores, Goodwill diverts about 30 million pounds of items from our landfills every year. Many items that can’t be offered for sale in our stores or online are sold for recycling, further funding our programs and services.